Apple is in talks with Google to integrate Gemini, its advanced AI model, into Siri. This partnership would give Siri far more powerful conversational and reasoning capabilities, moving beyond basic commands into generative AI territory.

Reports suggest Apple initially considered other providers but sees Gemini as a cost-effective and high-performance option. The move would also extend the long-running Apple–Google collaboration (already key in search).

Why this matters: Smarter Siri means users will search more by voice. For businesses, this changes SEO strategies—content must be optimized for conversational, long-form queries.

Source: Bloomberg – “Apple explores using Google Gemini AI to power revamped Siri”
(Reports on Apple’s talks with Google about integrating Gemini into Siri.)